During control measures carried out upon a natural person’s application, the antimonopoly authority revealed numerous violations of advertising law related to in-print ad placement.
Thus, medical service was advertised without warnings, precautions or advise to consult with an expert. Advertisement of prevention, diagnosis and treatment methods was printed in a non-specialized journal oriented to medical and pharmaceutical employees away from any medical or pharmaceutical events. Information related to some social and cultural events and subjected to content rating was advertised without age limit notice. The rest of texts had no “ads” or “sponsored feature” notes.
The administrative fine on two imputed administrative offenses posed a real threat to the client’s finance.
However, despite the established structure of an administrative offense and its repetition, during consideration of the case ABY’s lawyers succeeded in proving a lack of essential threat to the protected public relationships and sufficient grounds to recognize how insignificant the offense was.
On 14.11.2019 the Federal Antimonopoly Service Office in Krasnodar region decided to terminate the case proceedings and gave the media outlet a verbal warning.
Lawyer Alexey Demekhin represented the client.Back