He told the audience about how to protect business reputation and what difficulties they may face on the way to this goal. He highlighted that the first step to protect any business’ reputation should begin with customer service and proper marketing. He told that the court usually satisfy claims related to protection of business reputation and oblige defendants to publish a refutation or to delete information on the Internet. Meanwhile, the courts rarely satisfy claims on loss recovery, as it is extremely difficult for victims to prove that losses have been caused by defamation of business reputation. According to reviews, audience recognized Sergey Radchenkos speech as one of the most useful in the session.